Welcome to my Digital Portfolio
Samuel Elharrar
↓ Scroll down to learn more about me ↓
↓ Scroll down to learn more about me ↓
My Design Identity
My journey started with a passion for sneakers and sports performance, mixed with a desire to design for the likes of Nike and Adidas. The melodies of Pharrell, Mac Miller, and J. Cole ignited my creativity and curiosity, leading me to the field of Industrial Design. There, I learned everything about product development, design thinking, and how to apply these methodologies in any field.
Today, I am a dedicated design professional passionate about creating strategic and innovative solutions that deliver tangible value for businesses. With expertise in UX research, product development, and brand strategy, I thrive on challenges that spark my creativity and enhance my skills. My goal is to become a leader in my field by consistently leveraging design, research, and scientific methods to deliver exceptional work.
My Areas of Expertise
My journey has shaped my expertise in creative applications, encompassing product development, business strategy, and more. I leverage this diverse knowledge to bring user-centered innovations to life. My approach is rooted in extensive research and meticulous design, enabling me to formulate strategic solutions that cater to user needs while elevating business value.
Recent Achievements & What’s Next
Most recently, I completed my Master of Science in UX at HEC Montréal, where my thesis explored the emotional and behavioural effects of dynamic pricing on online consumer journeys. Conducted in collaboration with the Tech3lab, the project utilized tools such as eye-tracking and physiological sensors to enhance our understanding of how users experience digital environments.
Following this, I completed a contract as an XR Design Researcher at L'institut National du Sport du Québec (INS Québec), where I contributed to the development and testing of a VR boxing simulator designed for Team Canada’s Olympic athletes. The project focused on optimizing the training experience and reducing injury risk by creating immersive digital environments tailored to individual performance goals.
Currently, I’m excited to find a role where I can bring my experience to meaningful projects and keep growing as a professional.
Previous Work
